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Author Archives: Military Friendly®
Inside the Guide: The Bridge Between Mission and Opportunity
The Guide to Military Friendly® Employers is one of our most anticipated issues of the year. Veterans eagerly await its release, using it as a verified resource
Why Successful Veteran Recruiting Demands a “Consumer Brand” Strategy
In Veteran recruiting, waiting until a service member is discharging is a mistake too many employers make. Think of your employment brand like a consumer brand.
Combatting Brand Bias: How to Expand Your Reach and Educate Veteran Talent
One of the hurdles in recruiting Veteran talent is brand bias. It occurs when job seekers make assumptions about a company based only on its core service.
Standing Out in Higher Ed: How to Become the School Veterans Recommend First
If you look at the marketing materials of most colleges and universities today, you will see a sea of sameness. Every institution claims to be “military-friendly,” creating a lack of differentiation in a highly competitive market. For transitioning service members trying to navigate their future, these superficial claims are no longer enough. Veterans are looking …
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Reaching Potential Studets: Strategies for On-Base and Digital Engagement
In higher education marketing, waiting for applicants to find your institution is no longer a viable strategy. To effectively recruit veteran students, schools must reach service members where they live, work, and search online, long before they ever hang up their uniforms. Many institutions suffer from a critical blind spot: they fail to engage military …
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Why Veterans Are the Most Resilient Students on Campus
With traditional enrollment pipelines shrinking and competition for dedicated students at an all-time high, institutions are struggling to find reliable, high-performing enrollees. However, many schools are overlooking the most tested, resilient candidate pool in the nation: transitioning military service members. While the financial backing of tuition assistance (like the GI Bill and Yellow Ribbon Program) …
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Why ‘Smart’ Brands Are Betting on the Military Spouse
There is an assumption in marketing that military families are driven by emotion. It underestimates the person actually making the purchasing decisions.
Why Winning the Military Spouse Means Winning the Market
Picture a military family. While the service member is at work, or perhaps deployed. The military spouse is the one running the enterprise.
Your Next Great Hire is Already Upgrading Their Resume
While corporate America harps on the fact that there is a “skills gap” and a shortage of driven talent, a massive, highly capable demographic is quietly upgrading their resumes right under their noses.
