If you look at the marketing materials of most colleges and universities today, you will see a sea of sameness. Every institution claims to be “military-friendly,” creating a lack of differentiation in a highly competitive market. For transitioning service members trying to navigate their future, these superficial claims are no longer enough. Veterans are looking …
Continue reading “Standing Out in Higher Ed: How to Become the School Veterans Recommend First”
In higher education marketing, waiting for applicants to find your institution is no longer a viable strategy. To effectively recruit veteran students, schools must reach service members where they live, work, and search online, long before they ever hang up their uniforms. Many institutions suffer from a critical blind spot: they fail to engage military …
Continue reading “Reaching Potential Studets: Strategies for On-Base and Digital Engagement”
With traditional enrollment pipelines shrinking and competition for dedicated students at an all-time high, institutions are struggling to find reliable, high-performing enrollees. However, many schools are overlooking the most tested, resilient candidate pool in the nation: transitioning military service members. While the financial backing of tuition assistance (like the GI Bill and Yellow Ribbon Program) …
Continue reading “Why Veterans Are the Most Resilient Students on Campus”
There is an assumption in marketing that military families are driven by emotion. It underestimates the person actually making the purchasing decisions.
Picture a military family. While the service member is at work, or perhaps deployed. The military spouse is the one running the enterprise.
While corporate America harps on the fact that there is a “skills gap” and a shortage of driven talent, a massive, highly capable demographic is quietly upgrading their resumes right under their noses.
When a military family moves, they don’t just change their mailing address. They effectively fire their local economy. Then comes the “Spending Cascade.”
Picture your perfect job candidate. She holds an advanced degree, has a track record of navigating high-stress logistics, and possesses an unparalleled level of adaptability. She just moved to your city. She is a Military Spouse.
Military life is defined by disruption. Between sudden PCS moves, training rotations, and deployments, a military-connected student’s schedule can change overnight. As a result, Flexibility is your new currency.
For a military student transitioning to higher education, the greatest barrier to entry isn’t academic rigor. It’s financial bureaucracy. Navigating the GI Bill, Tuition Assistance, and VR&E benefits can be overwhelming. If an institution does not proactively establish financial trust, students will withdraw before classes even begin.
Choose your path.
