Drive military student enrollment by moving beyond digital ads. Learn how top schools build organic pipelines through community engagement and partnerships.
Author Archives: Military Friendly®
Is Your Veteran Center a “Day Room”? Build a Military Friendly® Campus Instead
See how top schools are revamping their campus’ to attract more students. Watch the webinar replay for more info on what a Military Friendly® campus looks like.
Ditch the Stock Photos: Authentic Strategies for Recruiting Military Students
Stop losing credibility with bad stock photos. Learn authentic marketing strategies for recruiting military students in our latest webinar replay.
Beyond SGLI: When Military Life Insurance Needs to Grow With You
*Sponsored Post by USAA Life Insurance Company and USAA Life Insurance Company of New York –
Life insurance is not a one-time decision tied to enlistment. It evolves alongside rank, responsibility, and life outside the uniform.
Inside the Guide: The Bridge Between Mission and Opportunity
The Guide to Military Friendly® Employers is one of our most anticipated issues of the year. Veterans eagerly await its release, using it as a verified resource
Why Successful Veteran Recruiting Demands a “Consumer Brand” Strategy
In Veteran recruiting, waiting until a service member is discharging is a mistake too many employers make. Think of your employment brand like a consumer brand.
Combatting Brand Bias: How to Expand Your Reach and Educate Veteran Talent
One of the hurdles in recruiting Veteran talent is brand bias. It occurs when job seekers make assumptions about a company based only on its core service.
Standing Out in Higher Ed: How to Become the School Veterans Recommend First
If you look at the marketing materials of most colleges and universities today, you will see a sea of sameness. Every institution claims to be “military-friendly,” creating a lack of differentiation in a highly competitive market. For transitioning service members trying to navigate their future, these superficial claims are no longer enough. Veterans are looking …
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Reaching Potential Studets: Strategies for On-Base and Digital Engagement
In higher education marketing, waiting for applicants to find your institution is no longer a viable strategy. To effectively recruit veteran students, schools must reach service members where they live, work, and search online, long before they ever hang up their uniforms. Many institutions suffer from a critical blind spot: they fail to engage military …
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Why Veterans Are the Most Resilient Students on Campus
With traditional enrollment pipelines shrinking and competition for dedicated students at an all-time high, institutions are struggling to find reliable, high-performing enrollees. However, many schools are overlooking the most tested, resilient candidate pool in the nation: transitioning military service members. While the financial backing of tuition assistance (like the GI Bill and Yellow Ribbon Program) …
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