In higher education marketing, waiting for applicants to find your institution is no longer a viable strategy. To effectively recruit veteran students, schools must reach service members where they live, work, and search online, long before they ever hang up their uniforms. Many institutions suffer from a critical blind spot: they fail to engage military …
Continue reading “Reaching Potential Studets: Strategies for On-Base and Digital Engagement”
One of the most trusted resources guiding post-service decisions is the annual Hot Degrees for Veterans issue of G.I. Jobs.
Our “How Military Friendly Schools Rise Above Their Peers” webinar highlighted the importance of effective strategies for attracting and engaging military students. With approximately 250,000 individuals transitioning from military service annually, schools have a significant opportunity to serve this population. Our data shows that schools with strategic outreach programs see a 30% increase in military …
Continue reading “Effective Strategies for Attracting Military Students”
Imagine a prospect with a scholarship worth over $80,000 in their hand, yet they still struggle to connect that funding to your institution to complete their enrollment. This is the reality for many military-connected students and their families navigating the complex web of Veteran education benefits, such as the Post-9/11 GI Bill. For school marketing …
Continue reading “The Enrollment Accelerator: How to Convert Skepticism into Veteran Trust”
Demographic decline, evolving student expectations, declining higher ed enrollment, and institutional financial stress. They are here, and they are real.
Optimize veteran programs, improve enrollment, drive campus growth, and enhance student outcomes.
The Modern Admissions Playbook: A Guide to Recruiting Military-Connected Students For years, the standard playbook for student recruitment has relied on a predictable set of channels and demographics. But in today’s landscape, that approach isn’t just inefficient…it’s broken. With a shrinking pool of traditional high school graduates and a new generation of students looking for …
Continue reading “A Playbook for Recruiting Military-Connected Students”
Every university is looking for a competitive edge. It’s a constant race to attract top talent, stand out in a crowded market, and build a reputation for forward-thinking excellence. But in the search for the next big thing, many institutions are overlooking a powerful source of innovation already in their midst, military students. These aren’t …
Continue reading “Your Next Strategic Partner: How Military Students Fuel Innovation”
Attracting military students is a smart move for any school. The value that student veterans bring to a campus (or online classroom) is seen in their graduation rates, grade point averages, and their leadership qualities. But how do you go about doing that? Recruiting military students is not necessarily the same as recruiting traditional students. They …
Continue reading “3 Essential Tips for Attracting Military Students”
An often overlooked demographic that can help colleges and universities in creating more diverse and inclusive environments is targeting the military community.
Choose your path.
