The Guide to Military Friendly® Employers is one of our most anticipated issues of the year. Veterans eagerly await its release, using it as a verified resource
Category Archives: Recruiting
Why Successful Veteran Recruiting Demands a “Consumer Brand” Strategy
In Veteran recruiting, waiting until a service member is discharging is a mistake too many employers make. Think of your employment brand like a consumer brand.
Combatting Brand Bias: How to Expand Your Reach and Educate Veteran Talent
One of the hurdles in recruiting Veteran talent is brand bias. It occurs when job seekers make assumptions about a company based only on its core service.
Why ‘Smart’ Brands Are Betting on the Military Spouse
There is an assumption in marketing that military families are driven by emotion. It underestimates the person actually making the purchasing decisions.
Why Winning the Military Spouse Means Winning the Market
Picture a military family. While the service member is at work, or perhaps deployed. The military spouse is the one running the enterprise.
Your Next Great Hire is Already Upgrading Their Resume
While corporate America harps on the fact that there is a “skills gap” and a shortage of driven talent, a massive, highly capable demographic is quietly upgrading their resumes right under their noses.
Why 400,000 Families Just Fired Their Bank (And How to Win Them Over)
When a military family moves, they don’t just change their mailing address. They effectively fire their local economy. Then comes the “Spending Cascade.”
The End of the 6-Month Delay: Why Your Next Great Hire is Unpacking Boxes
Picture your perfect job candidate. She holds an advanced degree, has a track record of navigating high-stress logistics, and possesses an unparalleled level of adaptability. She just moved to your city. She is a Military Spouse.
What Changes When Military Hiring Becomes an Organizational Capability
Many organizations still treat Veteran and military hiring as a program, something owned by a single team, dependent on annual budgets, and carried forward by a few passionate champions. But high-performing Military Friendly® employers recognize a different truth:
Military hiring is an organizational capability, not a standalone initiative.
Employers Are Paying Attention to the Hot Degrees for Veterans
The Hot Degrees for Veterans issue is more than a list. It’s a signal of where military talent is investing to prepare for civilian careers.
