It is simple to celebrate a national milestone with a temporary marketing push or a seasonal hiring quota. However, building an organization that sustainably captures elite military talent requires moving past short-term campaigns and aligning with a proven framework.
Category Archives: Recruiting
Why Military Talent is the Ultimate Foundation for Corporate Longevity
Organizations that survive long-term don’t just look for linear resume matches. They look for foundational leaders. As we look back on 250 years of American military history, it becomes obvious that military talent provides the exact blueprint required for corporate longevity.
Beyond the Slogan: Why the Best Way to Thank a Veteran is a Job Offer
What is the most meaningful, lasting way to express our gratitude to the military community? While public acknowledgments and patriotic slogans have their place, the most enduring thank you an organization can give a veteran isn’t found in a speech. It is found in a career.
Inside the Guide: The Bridge Between Mission and Opportunity
The Guide to Military Friendly® Employers is one of our most anticipated issues of the year. Veterans eagerly await its release, using it as a verified resource
Why Successful Veteran Recruiting Demands a “Consumer Brand” Strategy
In Veteran recruiting, waiting until a service member is discharging is a mistake too many employers make. Think of your employment brand like a consumer brand.
Combatting Brand Bias: How to Expand Your Reach and Educate Veteran Talent
One of the hurdles in recruiting Veteran talent is brand bias. It occurs when job seekers make assumptions about a company based only on its core service.
Why ‘Smart’ Brands Are Betting on the Military Spouse
There is an assumption in marketing that military families are driven by emotion. It underestimates the person actually making the purchasing decisions.
Why Winning the Military Spouse Means Winning the Market
Picture a military family. While the service member is at work, or perhaps deployed. The military spouse is the one running the enterprise.
Your Next Great Hire is Already Upgrading Their Resume
While corporate America harps on the fact that there is a “skills gap” and a shortage of driven talent, a massive, highly capable demographic is quietly upgrading their resumes right under their noses.
Why 400,000 Families Just Fired Their Bank (And How to Win Them Over)
When a military family moves, they don’t just change their mailing address. They effectively fire their local economy. Then comes the “Spending Cascade.”
