To stabilize budgets and protect academic programs, institutions must pivot to a ready, motivated population sitting in plain sight: military-connected students.
Category Archives: EDU
Leveling the Playing Field: Military Friendly® School Memberships
Recognizing diverse campus landscapes, Military Friendly® has announced a major update to its school membership tiers.
Driving More Military Student Enrollment Through Community Engagement
Drive military student enrollment by moving beyond digital ads. Learn how top schools build organic pipelines through community engagement and partnerships.
Is Your Veteran Center a “Day Room”? Build a Military Friendly® Campus Instead
See how top schools are revamping their campus’ to attract more students. Watch the webinar replay for more info on what a Military Friendly® campus looks like.
Ditch the Stock Photos: Authentic Strategies for Recruiting Military Students
Stop losing credibility with bad stock photos. Learn authentic marketing strategies for recruiting military students in our latest webinar replay.
Standing Out in Higher Ed: How to Become the School Veterans Recommend First
If you look at the marketing materials of most colleges and universities today, you will see a sea of sameness. Every institution claims to be “military-friendly,” creating a lack of differentiation in a highly competitive market. For transitioning service members trying to navigate their future, these superficial claims are no longer enough. Veterans are looking …
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Reaching Potential Studets: Strategies for On-Base and Digital Engagement
In higher education marketing, waiting for applicants to find your institution is no longer a viable strategy. To effectively recruit veteran students, schools must reach service members where they live, work, and search online, long before they ever hang up their uniforms. Many institutions suffer from a critical blind spot: they fail to engage military …
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Why Veterans Are the Most Resilient Students on Campus
With traditional enrollment pipelines shrinking and competition for dedicated students at an all-time high, institutions are struggling to find reliable, high-performing enrollees. However, many schools are overlooking the most tested, resilient candidate pool in the nation: transitioning military service members. While the financial backing of tuition assistance (like the GI Bill and Yellow Ribbon Program) …
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Flexibility is the Currency of Enrollment
Military life is defined by disruption. Between sudden PCS moves, training rotations, and deployments, a military-connected student’s schedule can change overnight. As a result, Flexibility is your new currency.
Eliminating Tuition Shock: By Building Financial Trust From Day One
For a military student transitioning to higher education, the greatest barrier to entry isn’t academic rigor. It’s financial bureaucracy. Navigating the GI Bill, Tuition Assistance, and VR&E benefits can be overwhelming. If an institution does not proactively establish financial trust, students will withdraw before classes even begin.
