There is an assumption in marketing that military families are driven by emotion. It underestimates the person actually making the purchasing decisions.
Author Archives: Military Friendly®
Why Winning the Military Spouse Means Winning the Market
Picture a military family. While the service member is at work, or perhaps deployed. The military spouse is the one running the enterprise.
Your Next Great Hire is Already Upgrading Their Resume
While corporate America harps on the fact that there is a “skills gap” and a shortage of driven talent, a massive, highly capable demographic is quietly upgrading their resumes right under their noses.
Why 400,000 Families Just Fired Their Bank (And How to Win Them Over)
When a military family moves, they don’t just change their mailing address. They effectively fire their local economy. Then comes the “Spending Cascade.”
The End of the 6-Month Delay: Why Your Next Great Hire is Unpacking Boxes
Picture your perfect job candidate. She holds an advanced degree, has a track record of navigating high-stress logistics, and possesses an unparalleled level of adaptability. She just moved to your city. She is a Military Spouse.
Flexibility is the Currency of Enrollment
Military life is defined by disruption. Between sudden PCS moves, training rotations, and deployments, a military-connected student’s schedule can change overnight. As a result, Flexibility is your new currency.
Eliminating Tuition Shock: By Building Financial Trust From Day One
For a military student transitioning to higher education, the greatest barrier to entry isn’t academic rigor. It’s financial bureaucracy. Navigating the GI Bill, Tuition Assistance, and VR&E benefits can be overwhelming. If an institution does not proactively establish financial trust, students will withdraw before classes even begin.
The 80% Retention Blueprint: Is Your Student Attrition a “People” or “Policy” Problem?
In our latest Military Friendly® webinar, we decode the Three Pillars of Retention required to build a sustainable military enrollment ecosystem: Financial Trust, Operational Agility, and Infrastructure.
Building Sustainable Military Pipelines for Higher Student Outcomes
In our recent high-level webinar featuring Mark Handy (Retired Navy Chief Petty Officer and Admissions Manager at CIAT) and the Military Friendly® leadership team revealed that one student demographic is not only surviving this environment but thriving: the military-connected student.
3 Roles Your School Needs to Support Your Military-Connected Students
Discover the 3 critical roles that help Military Friendly® better support their military-connected students.
