There is an assumption in marketing that military families are driven by emotion. It underestimates the person actually making the purchasing decisions.
Category Archives: Recruiting
Why Winning the Military Spouse Means Winning the Market
Picture a military family. While the service member is at work, or perhaps deployed. The military spouse is the one running the enterprise.
Your Next Great Hire is Already Upgrading Their Resume
While corporate America harps on the fact that there is a “skills gap” and a shortage of driven talent, a massive, highly capable demographic is quietly upgrading their resumes right under their noses.
Why 400,000 Families Just Fired Their Bank (And How to Win Them Over)
When a military family moves, they don’t just change their mailing address. They effectively fire their local economy. Then comes the “Spending Cascade.”
The End of the 6-Month Delay: Why Your Next Great Hire is Unpacking Boxes
Picture your perfect job candidate. She holds an advanced degree, has a track record of navigating high-stress logistics, and possesses an unparalleled level of adaptability. She just moved to your city. She is a Military Spouse.
What Changes When Military Hiring Becomes an Organizational Capability
Many organizations still treat Veteran and military hiring as a program, something owned by a single team, dependent on annual budgets, and carried forward by a few passionate champions. But high-performing Military Friendly® employers recognize a different truth:
Military hiring is an organizational capability, not a standalone initiative.
Employers Are Paying Attention to the Hot Degrees for Veterans
The Hot Degrees for Veterans issue is more than a list. It’s a signal of where military talent is investing to prepare for civilian careers.
Military Friendly: Unlock True Veteran Loyalty for Your Brand
As the trusted standard for Connecting the Military Community with Civilian Opportunity, we understand skepticism can be a giant barrier in Veteran recruitment.
Quantifying Success: Measuring ROI From Your Virtual Hiring Events
The Imperative of Data-Driven Recruitment Organizations that are fighting for talent need to understand the effectiveness of their strategies, justify their investments, and continuously optimize their processes. This is especially true when vying for highly sought-after talent, like the dedicated professionals from the military community. The age-old question for many employers remains: How do we …
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State Mandate: Veteran Benefits Poster for Employers
The regulatory landscape is shifting to better support our nation’s veterans in the civilian workforce. Our company is proud to be ahead of this critical trend. The recent passage of Pennsylvania’s House Bill 799 (Act No. 31 of 2025) is not an isolated development. It’s part of a powerful, nationwide movement toward mandatory workplace notices …
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