In a season of dwindling enrollments, every school claims to be a top destination for military students. Admissions teams and university leaders face a real challenge: how do you cut through the noise and prove that your commitment is authentic? It’s a question that keeps institutions from attracting the very students they need to survive. This is not just a marketing problem, it’s a crisis of credibility. Is your institution actively attracting veteran students?
The truth is, military students are a discerning audience. They’ve been on the receiving end of promises for years. For them, a school’s reputation isn’t built on a slogan, it’s built on a foundation of trust. The Military Friendly® designation provides a transparent, third-party validation that tells veteran students your institution is a place where they can truly succeed.
The Mark of Trust That Fuels Enrollment
In the military community, the trust of a peer is everything. It’s a fundamental part of their culture. For a school, earning that same level of trust requires more than a self-proclaimed “veteran-friendly” label. Attracting veteran students requires a third-party validation that proves your commitment is real.
The Military Friendly® designation is that mark of trust. Our methodology is a public, transparent process that assesses an institution’s programs and policies against a standard of excellence. This third-party verification, developed with the guidance of our advisory council, reassures veteran students that your school isn’t just checking a box, it’s actively committed to their success. By earning this designation, you gain the trust that fuels your enrollment pipeline with high-caliber, mission-driven students.
Beyond the Buzzwords: A Methodology That Sets You Apart
Many schools offer veteran support services, but very few have a way to prove that their programs are effective. The Military Friendly® methodology is designed to do just that. We use a comprehensive survey and proprietary data to provide transparent scoring and benchmarking reports. This allows you to see how your institution’s veteran programs stack up against your peers.
Resolves the “how do we stand out?” objection: Our transparent scoring system gives you a clear point of differentiation in a crowded market. You can showcase your commitment with a measurable, data-backed score that proves your dedication and helps you stand out from the competition.
Resolves the “are our programs effective?” objection: The benchmarking reports and insights from our survey serve as a tool for continuous improvement. By understanding your strengths and weaknesses, you can refine your programs, better allocate resources, and ensure your commitment translates into tangible student success.
Building a Legacy of Distinction and Success
For university leadership, the conversation around military-connected students is about more than just enrollment numbers. It’s about a lasting legacy. Military Friendly® membership is a strategic investment in that legacy. It positions your institution not just as a school, but as a destination for military excellence. This attracts a new student body that brings with it a powerful work ethic, a sense of purpose, and a maturity that elevates the entire campus. It’s a beacon for attracting veteran students.
This commitment to a higher standard pays dividends long after graduation. The successful careers and loyalty of your military alumni will become a powerful testament to the value of your education and will enhance your reputation for years to come.
Ready to build a reputation that precedes you? Explore how the Military Friendly® designation can serve as your blueprint for a new era of student success. >>> Schedule a Discovery Call
