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Join a trusted network of colleges, universities, trade, and vocational schools. Gain visibility and support to grow enrollment.
*Schools approved through a survey designation.
*Schools not yet approved through a survey designation.
Already Military Friendly®? Skip to Step 2. Not yet? Take the survey to see if you qualify. No purchase required.
From Basic (included) to Level 5, book a consultation with our team to learn which program matches your student goals.
Access branding tools, data, company profile, performance marketing tactics, a dedicated account manager, and much more.
Higher education is navigating shifting demographics and increased competition. Military students are a renewable pipeline of motivated, goal‑oriented learners who persist and succeed at high rates when supported.
Military students often remain enrolled at higher rates when institutions align services to their needs.
With the right support, student veterans complete at strong rates compared to non‑military peers.
Military connected students create a healthier financial environment for your institution.
Use survey insights, scorecards, and benchmarking to strengthen policies, services, and outcomes for veterans and military families.
Leverage your Military Friendly® profile, badge usage, and media placements to increase qualified interest.
Targeted digital campaigns, email outreach, and sponsorships that deliver inquiries and conversations with prospective military students.
Every approved school starts with Basic. Higher tiers unlock more visibility, tools, and support across three pillars.
| Develop Programs | Basic | Level 1 | Level 2 | Level 3 | Level 4 | Level 5 |
|---|---|---|---|---|---|---|
| Survey Support | Self-Guided | Office Hours (OH) |
OH plus 1 hour / yr individual | OH plus 1 hour / yr individual | OH plus 1.5 hours / yr individual | OH plus 2 hours / yr individual |
| Survey Scorecard | Yes | Yes | Yes | Yes | Yes | Yes |
| Training & Development Resource Center (Q2 ’26) | – | 1 Seat | 1 Seat | 1 Seat | 3 Seats | Up to 10 Seats |
| Welcome Kit | – | Yes | Yes | Yes | Yes | Yes |
| Semi-Annual MFE Pulse Report* | – | – | – | Yes | Yes | Yes |
| Build Awareness | Basic | Level 1 | Level 2 | Level 3 | Level 4 | Level 5 |
|---|---|---|---|---|---|---|
| Listing in the Annual Guide to MFSs | Yes | Yes | Yes | Yes | Yes | Yes |
| License to use MF Logo † | Digital† | Digital†† | Digital††† | Expanded†††† | Expanded†††† | Expanded†††† |
| MF Logo Usage Rights | Embed Code | PNG | PNG | PNG & EPS | PNG & EPS | PNG & EPS |
| Historical MF Logo Usage | – | – | – | Yes | Yes | Yes |
| School Profile | Basic | Full | Full | Full | Full | Full |
| School Profile: Ratings Module | Yes | Yes | Yes | Yes | Yes | Yes |
| School Profile: Video Module | – | Yes | Yes | Yes | Yes | Yes |
| School Profile: Student Profile Module |
– | Yes | Yes | Yes | Yes | Yes |
| School Profile: Interest Capture Module |
– | Yes | Yes | Yes | Yes | Yes |
| Print Magazine Ad(s) (Includes digital magazine ad) |
– | 2× HP | 3× HP | 2× FP | 3× FP | 4× FP |
| Plaques | – | – | 15% off | 15% off | 1 Free | 1 Free |
| Sponsored Content** | – | 1 | 1 | 1 | 1 | 2 |
| Drive Response | Basic | Level 1 | Level 2 | Level 3 | Level 4 | Level 5 |
|---|---|---|---|---|---|---|
| Targeted Digital Marketing Options (Programmatic) | – | A la carte | A la carte | A la carte | 2.5% discount | 5% discount |
| Digital Boost Ad Impressions | – | – | 15,000/mo | 32,000/mo | 68,000/mo | 115,000/mo |
| Military Marketing Consulting Sessions |
– | – | – | Quarterly | Bi-Monthly | Monthly |
| e-Blasts | – | – | – | 1 | 2 | 3 |
| Social Mentions | – | – | – | 1 | 2 | 3 |
| Digital banners on gijobs.com or militaryspouse.com |
– | – | – | – | 25,000 | 50,000 |
| High-Impact Sponsorship Positions*** |
– | – | – | – | 1 | 2 |
† Digital License (Embed Code): Digital license to use the MF Award logo embed code, linked to Militaryfriendly.com.
†† Digital License (PNG & Embed Code): Digital license to use the MF logo (PNG and embed code), linked to Militaryfriendly.com.
††† Digital License (PNG): Digital license to use the MF logo (PNG), with no linkback to Militaryfriendly.com required.
†††† Expanded License (PNG & EPS): Digital, expanded, and historical licenses to use the MF Logo (PNG & EPS) in digital and print, with no linkback to Militaryfriendly.com required.
* Includes Semi-annual Industry Insider Round Table.
** Goes for the term of their Membership, on GIJobs.com or MilitarySpouse.com.
*** 3-day website pop-up ad on GIJ or MSM, max 1 time per day per user.
**** Must be one year. Can choose bill monthly or annually.
Our ratings and designations will continue to be a free assessment for military recruiting programs, but now organizations can choose from multiple membership tiers for expanded benefits.
Yes. The survey remains free for all participating organizations and continues to be the foundation of our methodology. It powers:
If you’ve completed the Military Friendly® Survey and earned a designation or rating, you are automatically enrolled in the Free Membership Tier (Basic). This includes:
Under the new model’s Basic (Free) Membership Tier
Under Full (Paid) Membership Tiers (Levels 2–5)
These changes ensure authenticity, strengthen credibility, and drive veteran and spouse traffic to your verified profile.
They are paid tiers that offer expanded benefits, which may include:
The higher the level, the more benefits are unlocked. You can upgrade at any time.
There are six total tiers:
Free Tier: Access to our online support library
Paid Tiers: Options include monthly office hours, direct 1:1 support, and white-glove onboarding to ensure you maximize your membership benefits
Free tier = digital only with mandated link-back to Viqtory assets
Paid tiers (1–5) = digital + print, nonCommercial expanded usage rights
Paid membership levels can include:
Many of these opportunities are also avaible to Basic Members but must be purchased a la carte.
No. If you’ve completed the survey and earned a designation, your Basic Membership is free and includes your profile listing. However, paid tiers provide far greater visibility, marketing reach, and branding rights.
The membership model will be in full effect starting September 2.
If you are already designated, you will be placed in the Free Tier automatically.
Choose your path.
