Every employer wants to be “military friendly,” but few know what that truly means. The Military Friendly® designation is designed to cut through the buzzwords, providing a transparent, measurable standard for organizations that genuinely support the military community.
How the Standard Works
Comprehensive Survey: Employers submit a detailed survey covering hiring practices, retention programs, career advancement, and workplace culture.
Third-Party Verification: The survey data is verified against public data from the U.S. Department of Labor, Department of Defense, and Department of Veterans Affairs.
Advisory Council Oversight: An independent research and advisory council ensures that the evaluation is rigorous and unbiased.
Why It Matters
By using data-driven assessment rather than self-reported claims, the Military Friendly® standard ensures that recognized organizations deliver meaningful results. This creates trust with veteran talent, who can be confident their prospective employer has a proven commitment to their success.
Actionable Takeaways for Employers:
Use the Military Friendly® framework to benchmark your own programs.
Identify gaps in policies, mentorship, or benefits.
Continuously improve veteran hiring and retention initiatives.
The methodology is more than recognition…it’s a roadmap for building programs that work.
Beyond the designation, Military Friendly® Membership allows employers to position themselves in front of the military audience when and where it matters most. Explore Membership.
Explore the Full Methodology Here.

