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For the Exchange, there is no greater honor than serving those who serve. The Exchange serves an eligible customer base of 31 million active-duty military; retirees; National Guardsmen; Reservists; 100% disabled honorably discharged Veterans; all other honorably discharged Veterans (online only); authorized Public Health Service associates; authorized National Oceanic and Atmospheric Administration associates; Coast Guard members and family members. In 2020 the Exchange extended our shopping benefit to veterans who received the Purple Heart Recipients, former Prisoners of War, veterans with a service-connected disability (VA certified ratings of 90 percent and above). In 2021 the same benefit has been extended to DoD civilians and members of the Coast Guard at Exchange stores in the United States, U.S. territories and possessions where the individual is employed.