The Military Friendly® commitment is more than a title; it is about building a better workplace and establishing a culture of excellence. Service Redefined encapsulates this mission. It’s about an unwavering commitment to those who have served, backed by actions that create a transparent and earned standard. Military talent acquisition isn’t a nice thing to do. These individuals are better off for their service and are a long-term solution to your talent needs.
Creating a Culture That Attracts and Retains Top Talent
Today’s talent, especially Veterans, is looking for a workplace that aligns with their values. Veterans are mission-oriented, and they thrive in environments that value purpose, discipline, and mutual respect. A Military Friendly® commitment helps you attract and retain this high-caliber talent by actively creating that environment.
Building a culture that supports Veterans demonstrates a commitment to service, a genuine approach to diversity and inclusion, and a supportive workplace grounded in respect. This sends a powerful message to all job seekers, not just those with military experience. According to SHRM, employee recognition leads to a 63% increase in productivity, and fostering a supportive culture for Veterans is a tangible way to build that recognition into your company’s DNA.
The Military Friendly® designation is a visible symbol of your dedication. It shows that your organization has gone beyond words to implement policies, programs, and a culture that truly serves the military community. It’s an earned standard that reassures Veteran talent that your company is a place where they can grow, contribute, and build a lasting career. This commitment to Service Redefined is what sets you apart and empowers your organization to become an employer of choice.
Ready to redefine service at your company? Explore Membership.

