The Modern Admissions Playbook: A Guide to Recruiting Military-Connected Students
For years, the standard playbook for student recruitment has relied on a predictable set of channels and demographics. But in today’s landscape, that approach isn’t just inefficient…it’s broken. With a shrinking pool of traditional high school graduates and a new generation of students looking for a different path, admissions teams need a new playbook. At Military Friendly®, Service Redefined means recognizing that the students who have served are the future of a campus. This blog post is your guide to the modern admissions playbook, a step-by-step approach to recruiting military-connected students that goes beyond a simple brochure and into a strategic, data-driven system.
Beyond the Brochure: Where to Find Your Next Student
The challenge of recruiting military-connected students often begins with a simple question. Where do you find them? They are not always on the same social media platforms or attending the same high school fairs as traditional students. A modern admissions playbook recognizes this and provides a new set of channels for recruitment.
The Military Friendly® designation gives you access to a dedicated platform and a network of veterans, transitioning service members, and military spouses. Our platform is a central hub for the military, providing you with a direct line to a community that is actively seeking opportunities with schools they can trust. A Military Friendly® membership gives you a powerful voice in a crowded market. Our third-party validation cuts through the noise, allowing you to showcase your commitment to military students and attract them with a brand that is built on trust.
From Military Speak to Student Success: How to Talk to the Talent
Once you have found your audience, the next challenge is to speak their language. The military community has a unique vocabulary, and a modern admissions playbook recognizes the importance of translating your programs into their career pathways.
A successful admissions team needs to understand the unique needs of military students, from their financial benefits to their career goals. Our membership provides you with the resources to translate your programs into a language that resonates with military students. You can use our tools to show them how their military experience provides them with a direct pathway to success in your academic programs. This blueprint of best practices and resources helps you equip your team to serve veterans better and become a leader in student success.
The Path to a New Legacy
By building a new admissions playbook that is designed for military-connected students, you’re not just filling classrooms; you’re building a new legacy for your institution. You’re creating a reputation as a school that is forward-thinking, inclusive, and committed to a diverse, resilient student body.
The Military Friendly® designation provides a clear, third-party validation that your institution has the programs, policies, and culture in place to support this high-caliber student body. It’s a strategic tool for enrollment and a foundational element for building a legacy of distinction. By attracting and supporting this talent, you are building a legacy of successful graduates who will be a testament to the value of your education.
Ready to redefine your admissions playbook and attract the new student body that is the future of your campus? Explore how a Military Friendly® membership can serve as your blueprint for a redefined campus.
