Most Americans consider themselves patriotic, but a recent national survey reveals a profound contradiction: fewer and fewer people agree on what that means. The research, conducted by LSG, found that patriotism itself now divides more than it unites us. While older generations still feel a strong connection to traditional symbols, the same cannot be said for younger Americans. The Patriotism Pulse Index shows a stark generational divide, with Gen Z and Millennials scoring significantly lower than their elders, signaling that the traditional narratives of patriotism are failing to connect with the very generations we need to carry them forward.
What’s eroding this sense of shared pride? Americans point to a familiar list: political polarization, the news media and the behavior of our elected officials. Patriotism has become a political signal rather than a shared value, leading many to feel alienated from the very concept of loving their country.
But there is a path forward. The survey reveals an overwhelming desire for a new patriotism—one rooted in shared responsibility, not performative politics. Americans are looking for a more inclusive and constructive version of patriotism, one that focuses on action and service over empty slogans. The data points to specific actions that could build this new sense of unity, including better civic education, promoting democratic values, and, most importantly, strengthening public support for veterans.
This is where organizations like Military Friendly® can play a vital role. By identifying and highlighting companies, schools and employers that are truly committed to providing opportunities for veterans and their families, Military Friendly® transforms patriotic sentiment into tangible, meaningful support. Instead of simply debating on social media, we can participate in a form of civic engagement that benefits those who have served our country.
Supporting veterans through these certified institutions is an act of shared responsibility—a core tenet of the “next patriotism” Americans are seeking. It’s a way to bridge our divides by focusing on a group that embodies service and sacrifice. In an era of increasing fragmentation, turning patriotism into a living, breathing commitment to our veterans is a powerful step toward a more united and hopeful future for all.
