Each year, over 200,000 transitioning service members, along with countless Veterans, spouses, and military children consider using their hard-earned education benefits. They seek schools that truly understand and support their unique journeys. Join the institutions that have earned the honor of being designated as Military Friendly®.
Across the country, institutions are facing declining enrollment, shrinking budgets, and empty seats that threaten the future of great programs. Yet a powerful solution sits hidden in plain sight: a ready and motivated population of learners is waiting to be reached. The military community represents a motivated population who brings experience, discipline, financial resources, and purpose to every classroom.
“Higher education is facing a projected enrollment decline of up to 15% starting in 2025, a result of the demographic ‘Enrollment Cliff’ caused by declining birth rates after the 2008 recession.”
Nathan D. Grawe – Demographics and the Demand for Higher Education
(Johns Hopkins University Press, 2018 & 2021 update)
Military-connected students are driven, disciplined, and built to boost enrollment.
MILITARY FRIENDLY®: MORE THAN A BADGE.
YOUR GATEWAY TO MILITARY STUDENTS.
Develop Programs: Build what military students and families need to thrive by using proven insights to strengthen policies, services, and support systems that drive retention and student success.
Build Awareness: Showcase your commitment where military students look first, boosting your credibility and visibility as a Military Friendly® School to attract more qualified applicants.
Drive Response: Turn interest into applications with targeted outreach and campaigns that connect directly with veterans, spouses, and military families ready to enroll.
Trusted practices that accelerate military student enrollment.
MILITARY FRIENDLY® SCHOOLS
RISE ABOVE THEIR PEERS
They back up their words with action, offering tailored services and programs that meet the unique needs of service members.
OF THE TOP SCHOOLS:
75%
Have a full-time veteran/military certifying official.
62%
Have a full-time military program manager.
64%
Offer Weekend Programs.
58%
Have a dedicated military admissions advisor.
45%
Offer Flex Learning.
57%
Offer Credit For Relevant Work/Professional Experience.
89%
Offer accelerated Courses.
90%
Offer Evening Program.
75%
Have a full-time veteran/military certifying official.
62%
Have a full-time military program manager.
64%
Offer weekend programs.
45%
Offer flex learning.
57%
Offer credit for relevant work/professional experience.
58%
Have a dedicated military admissions advisor.
89%
Offer accelerated courses.
90%
Offer evening programs.
START YOUR MEMBERSHIP
Military Friendly® is where schools, service members, Veterans, and military spouses connect. Beyond boosting enrollment, members welcome students who bring resilience, purpose, and a drive to succeed.
Get Approved
Schedule An Overview
Launch Program
BE A SCHOOL
THE MILITARY COMMUNITY CHOOSES.
Being a Military Friendly® Member means instant credibility and trust in the eyes of 30+ million individuals throughout the military community. Help your school stand out above the rest.