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SCHOOLS

THEY ARE GOING TO
SCHOOL NEXT YEAR.

WILL IT BE YOUR'S?

Each year, over 200,000 transitioning service members, along with countless Veterans, spouses, and military children consider using their hard-earned education benefits. They seek schools that truly understand and support their unique journeys. Join the institutions that have earned the honor of being designated as Military Friendly®.

THE WAR FOR
STUDENT ENROLLMENT

Across the country, institutions are facing declining enrollment, shrinking budgets, and empty seats that threaten the future of great programs. Yet a powerful solution sits hidden in plain sight: a ready and motivated population of learners is waiting to be reached. The military community represents a motivated population who brings experience, discipline, financial resources, and purpose to every classroom.

“Higher education is facing a projected enrollment decline of up to 15% starting in 2025, a result of the demographic ‘Enrollment Cliff’ caused by declining birth rates after the 2008 recession.”

Nathan D. Grawe – Demographics and the Demand for Higher Education

(Johns Hopkins University Press, 2018 & 2021 update)

Military-connected students are driven, disciplined, and built to boost enrollment.

MILITARY FRIENDLY®:
MORE THAN A BADGE.

YOUR GATEWAY TO
MILITARY STUDENTS.

Develop Programs: Build what military students and families need to thrive by using proven insights to strengthen policies, services, and support systems that drive retention and student success.

Build Awareness: Showcase your commitment where military students look first, boosting your credibility and visibility as a Military Friendly® School to attract more qualified applicants.

Drive Response: Turn interest into applications with targeted outreach and campaigns that connect directly with veterans, spouses, and military families ready to enroll.

Trusted practices that accelerate military student enrollment.

MILITARY FRIENDLY® SCHOOLS

RISE ABOVE THEIR PEERS

They back up their words with action, offering tailored services and programs that meet the unique needs of service members.

OF THE TOP SCHOOLS:

75%

Have a full-time veteran/military certifying official.

62%

Have a full-time military program manager.

64%

Offer weekend programs.

45%

Offer flex learning.

57%

Offer credit for relevant work/professional experience.

58%

Have a dedicated military admissions advisor.

89%

Offer accelerated courses.

90%

Offer evening programs.

START YOUR MEMBERSHIP

Military Friendly® is where schools, service members, Veterans, and military spouses connect. Beyond boosting enrollment, members welcome students who bring resilience, purpose, and a drive to succeed.

BE A SCHOOL

THE MILITARY COMMUNITY CHOOSES.​

Being a Military Friendly® Member means instant credibility and trust in the eyes of 30+ million individuals throughout the military community. Help your school stand out above the rest.

  • Designation is earned through the Military Friendly® Schools survey. Membership never influences designation.
  • Basic membership is automatically granted to designated schools.
  • Upgraded memberships are optional and unlock additional branding, recruiting, and networking tools.

Ready to Become Military Friendly®?

Choose your path.

Military Friendly® Company

OR

Military Friendly® School

Become a Member

I am a

Service Member, Veteran, Spouse

Discover your next mission.

I am an

Employer

Hire with purpose

I am a

School

Recruit service-minded students