Playlist
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Building Trust with the Military Community
Authenticity is the bedrock of military sourcing. Discover how to build a foundation of trust through community-focused outreach, using inclusive language during enrollment, and prioritizing real student imagery over generic stock photos to build immediate credibility.
The Power of a Physical Presence
Discover why a tangible asset placed in a transition office or education center signals a permanent institutional commitment. High-quality physical collateral cuts through the ephemera of digital noise, building immediate brand recognition and credibility within the military community.
Deploying an Omnichannel Marketing Approach
Learn how to scale your reach using a mix of tangible, experiential, and scalable strategies. We discuss how to effectively balance high-impact print advertising, targeted digital sourcing, and a physical presence at transition programs and military bases.
Translating Military Skills
Service members often struggle to see how their unique military backgrounds, such as combat engineering or running an aircraft carrier, translate to the corporate world. Organizations must quickly cut through this brand bias by educating candidates on exactly how their logistical, technical, and leadership skills directly transfer into civilian roles like HVAC maintenance, IT, procurement, and HR.
Authentic Student Engagement
Explore the importance of developing creative community partnerships that offer value back to service members. We also cover how to actively listen to student voices to adapt campus policies and physical spaces, ensuring every military-connected scholar thrives.
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The Military Friendly® Advantage
New data reveals that military students have a 9% higher retention rate and a 17% higher graduation rate than non-military students at Military Friendly schools.
Curriculum Flexibility
How CIAT utilizes a unique academic schedule, including a one-week break every semester, to prevent burnout and allow time for bootcamps or R&R.
Early Intervention Strategies
Why implementing a “C or higher” policy in the first term helps identify at-risk students early and prevents future financial debt.
Maximizing Credit Transfer
Best practices for leveraging Joint Service Transcripts (JST) to map military experience directly to academic credits, saving students time and money.
Holistic Support Structures
The importance of having dedicated roles, including Military Program Managers and dedicated Admissions Advisors, to navigate VA benefits and support student mental health.
Better Career Outcomes
How stacking industry certifications alongside degree programs leads to a 10% higher job placement rate for military graduates.
