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Our Mission

The Military Friendly® designation creates better outcomes for veterans. By setting a standard, then promoting it, we provide positive reinforcement for American organizations to invest in programs that improve the lives of veterans. That’s good for veterans, good for the organizations and good for America. 

Military Friendly®is the military ratings division of VIQTORY, a service-disabled, veteran-owned business. Military Friendly®rates companies and colleges on their programs to recruit and retain military veterans as employees and students. Military Friendly® is a federally trademarked term, created in 2003 by VIQTORY. Perhaps equally important is what the term is not. It is not a generic phrase or moniker that an organization or institution can self-assign. Nor is it a term that is owned, controlled or defined by the federal government. The organizations and institutions that choose to participate in the process earn their Military Friendly® designation. Our mission of Military Friendly® is to create maximum professional opportunity for our nation’s military service members, veterans and military spouses.


The list of Military Friendly® Employers and Military Friendly® Employer ratings are assessed through the evaluation of both public data about the organization and proprietary data gathered through our free Military Friendly® Employers survey, which is now a part of the Military Friendly® Companies survey. The annual, data-driven Military Friendly® Employers survey assessment is available at no cost to thousands of companies and federal contractors nationwide; employers must have hired military veterans within the last 12 months in order to participate.

Each year, employers taking the survey are held to a higher standard than in previous years via improved methodology, criteria and weightings developed with the assistance of an independent research firm and our Advisory Council.

Survey responses are weighted according to the categories below. Final survey results and ratings are determined by combining an employer’s survey scores with the assessment of the organization’s ability to meet minimum thresholds for the recruiting, hiring, advancement and retention of veterans and military employees. The benchmark is set by the score of the leading organization.

Corporate America has a voracious appetite for hiring from the military—not simply because it is the “right thing to do” for our veterans, service members and military spouses, but because it makes good business sense.

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