Military Friendly® Brands ratings are assessed through the evaluation of both public data about the organization and proprietary data gathered through our free Military Friendly® Brands survey, which is now a part of the Military Friendly® Companies survey. The annual, data-driven survey assessment is available at no cost to organizations nationwide.

Each year organizations taking Military Friendly® surveys are held to a higher standard than in previous years via improved methodology, criteria and weightings developed with the assistance of an independent research firm and our Advisory Council.

Today, corporate social responsibility and community involvement is not just the “right thing to do,” but the right way to do business.

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Public Data Sources We Use
Our Current Survey Criteria
2018 Survey Question Categories & Weightings

EY, a global leader in assurance, tax, transaction and advisory services, independently evaluates the completeness and accuracy of the Military Spouse Friendly® Employers data calculations and scoring tabulations using the criteria set forth by VIQTORY. The services performed by EY are advisory in nature.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. The methodology review was performed by EY Assurance Services. For more information about EY, please visit

Current Survey Criteria

Survey responses are weighted according to the categories below. Final results and ratings are determined by combining an organization’s survey scores with the assessment of the organization’s ability to meet minimum thresholds. The benchmark is set by score of the leading organization. Any company scoring at least 25% of the top score earned the Military Friendly® Brand designation.

Additionally, we use public data sources in our assessment. Companies are negatively scored if the company was found in violation of veteran protections within the past 12 months in the following areas:

  • Company has an outstanding claim(s) case or violation under investigation by the US Departments of Labor or Defense, or the Consumer Financial Protection Bureau.
  • Company has been debarred from participation in federal contracting.

2018 Military Friendly® Brands Survey Categories & Weightings

Community Investment & Partnership – 38%
Consumer Protections & Support – 33%
Transparency & Reporting – 12%
Policies & Governance – 9%
Culture & Commitment – 8%