What is a Military Friendly® Brand?

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TOP 10 Military Friendly® Brands in the Nation

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The 2019 Military Friendly Brands

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Military Friendly® Brands

 Military Friendly® Brands ratings are assessed through the evaluation of both public data about the organization and proprietary data gathered through our free Military Friendly® Brands survey, which is now a part of the Military Friendly® Companies survey. The annual, data-driven survey assessment is available at no cost to organizations nationwide.Each year organizations taking Military Friendly® surveys are held to a higher standard than in previous years via improved methodology, criteria and weightings developed with the assistance of an independent research firm and our Advisory Council.Today, corporate social responsibility and community involvement is not just the “right thing to do,” but the right way to do business.

Survey responses are weighted according to the categories below. Final results and ratings are determined by combining an organization’s survey scores with the assessment of the organization’s ability to meet minimum thresholds. The benchmark is set by score of the leading organization. Any company scoring at least 25% of the top score earned the Military Friendly® Brand designation.

Additionally, we use public data sources in our assessment. Companies are negatively scored if the company was found in violation of veteran protections within the past 12 months in the following areas:

  • Company has an outstanding claim(s) case or violation under investigation by the US Departments of Labor or Defense, or the Consumer Financial Protection Bureau.
  • Company has been debarred from participation in federal contracting.

2018 Military Friendly® Brands Survey Categories & Weightings

Community Investment & Partnership – 38%
Consumer Protections & Support – 33%
Transparency & Reporting – 12%
Policies & Governance – 9%
Culture & Commitment – 8%

TOP 10 Military Friendly® Brands

2019 Military Friendly® Brands

  • 7-Eleven, Inc.
  • Adecco Group
  • ADS, Inc.
  • American Water
  • Amtrak
  • Apex Systems
  • AT&T
  • Atrium Health
  • Bechtel
  • Boeing
  • Caliber Home Loans
  • Cambia Health Solutions
  • Cintas
  • Combined Insurance, a Chubb Company
  • CRST
  • Dominion Energy, Inc.
  • Eastman
  • Farmers Insurance
  • First Command Financial Services, Inc.
  • GE
  • General Motors
  • Health Care Service Corporation
  • Hewlett Packard Enterprise
  • Hilton
  • JetBlue
  • Koch Industries, Inc.
  • La Quinta Inns & Suites
  • LAUNCH Technical Workforce Solutions, LLC
  • Lowe’s Companies, Inc
  • Marsh & McLennan Companies
  • Motel 6 / Studio 6
  • MyComputerCareer.edu
  • Navient Solutions LLC
  • NCI, Inc.
  • Norfolk Southern Corporation
  • Northwell Health
  • Penske Truck Leasing Co., L.P.
  • Pioneer Services, Division of MidCountry Bank


  • Progressive Insurance
  • Rockwell Collins
  • Samaritan Health Services
  • SEI Investments
  • Southwest Airlines Co.
  • SpartanNash
  • Sprint
  • Starbucks
  • Sundt Construction
  • T-Mobile US, Inc.
  • TEKsystems
  • The Goodyear Tire and Rubber Company
  • The Home Depot
  • The Procter & Gamble Company
  • Travelers
  • United States Postal Service
  • UnitedHealth Group
  • USAA
  • Verizon
  • Veterans United Home Loans
  • Walmart
  • Waste Management
  • Werner Enterprises
  • Xcel Energy
  • Zeiders Enterprises Inc.